Military spouse Kristen Tsetsi thinks big: She recently launched a grassroots effort to get the editors of TIME magazine to consider the military family for its 2011 Person of the Year. Kristen’s LIFT project — short for “Like” It for TIME — aims to harness the power of social media by accumulating thousands of Facebook fans and Twitter followers, thereby grabbing the attention of TIME.
Why the military family? The LIFT website explains:
Since TIME Magazine’s first issue in 1927, through all the wars, the military family has never been Person of the Year. After a decade of wars in the Middle East, it’s TIME.
Rudy Giuliani was chosen for Person of the Year following the September 11 attacks because he “embodied what was really most important, what we learned about ourselves, which was that we could recover,” a TIME editor explained.
The military family embodies what is most important, what we learned about ourselves, after a decade of war and multiple deployments: undeniable resilience and dogged support through year after year of painful, and sometimes permanent, family separations.
There are several ways you can support the LIFT campaign:
- On Facebook, ‘Like’ the page “Like” It for TIME.
- On Twitter, follow “Like” It for TIME.
- On Friday, March 4 (that’s in two days), participate in a letter-writing campaign to TIME magazine. Write and snail mail your own letter explaining why the military family should be considered, or download this form letter to jump-start your prose.
For all the details on the LIFT campaign, visit likeitfortime.wordpress.com.